Privacy Policy
At Vital Naturals, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Last Updated: December 15, 2024
Effective Date: December 15, 2024
This Privacy Policy applies to all information collected through our website, mobile applications, and related services (collectively, the "Services"). By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Services.
1. Information We Collect
Personal Information
We may collect personally identifiable information that you voluntarily provide to us when you:
- Create an account or make a purchase
- Subscribe to our newsletter or promotional communications
- Contact us for customer support
- Participate in surveys, contests, or promotional activities
- Leave reviews or provide feedback
This information may include:
- Name and contact information (email address, postal address, phone number)
- Payment information (credit card details, billing address)
- Account credentials (username, password)
- Purchase history and preferences
- Health-related information (when you voluntarily share it for personalized recommendations)
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage patterns, including:
- IP address and geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on our site
- Referring website addresses
- Clickstream data and navigation patterns
2. How We Use Your Information
We use the information we collect for various purposes, including:
Order Processing & Fulfillment
- Processing and fulfilling your orders
- Managing payments and billing
- Shipping and delivery coordination
- Order status updates
Customer Service
- Responding to inquiries and support requests
- Technical troubleshooting
- Product recommendations
- Account management assistance
Marketing & Communications
- Personalized product recommendations
- Newsletter and promotional emails
- Special offers and discounts
- Educational content about supplements
Website Improvement
- Analyzing website usage and performance
- Improving user experience
- Developing new features and products
- Research and analytics
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in operating our website, conducting business, or serving customers, including payment processors, shipping companies, and email service providers.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities, or if we believe such disclosure is necessary to protect our rights, property, or safety.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, with appropriate notice provided.
Consent
We may share your information with your explicit consent or at your direction.
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
Encryption
SSL/TLS encryption for data transmission
Secure Storage
Protected databases with access controls
Access Controls
Limited access to authorized personnel only
Important Security Notice
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Please use strong passwords and keep your account information confidential.
5. Your Rights and Choices
You have several rights regarding your personal information. Depending on your location, these rights may include:
Access and Portability
Request access to your personal information and receive a copy in a portable format.
Correction
Request correction of inaccurate or incomplete personal information.
Deletion
Request deletion of your personal information, subject to certain limitations.
Opt-Out
Unsubscribe from marketing communications at any time using the unsubscribe link in our emails.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
For EU residents: You have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small data files stored on your device that help us:
Essential Cookies
These cookies are necessary for the website to function properly:
- Login session management
- Shopping cart functionality
- Security features
- Load balancing
Analytics Cookies
These help us understand how visitors interact with our site:
- Page views and time spent
- Popular products and features
- User journey analysis
- Performance monitoring
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options" or "Preferences" menu of your browser. You can also visit our Cookie Settings page to customize your preferences.
Note: Disabling certain cookies may impact the functionality of our website and your user experience.
7. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
External Services
We may integrate with or provide links to:
- Payment processors (for secure transactions)
- Social media platforms (for sharing content)
- Analytics services (for website performance)
- Email marketing platforms (for newsletters)
- Customer review services
Each of these services has its own privacy policy, and we recommend reviewing their policies separately.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods include:
| Information Type | Retention Period | Reason |
|---|---|---|
| Account Information | Duration of account + 2 years | Customer service and order history |
| Order Information | 7 years | Legal compliance and tax requirements |
| Marketing Data | Until opt-out or 3 years | Marketing communications |
| Website Analytics | 26 months | Website improvement and insights |
9. Children's Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.
Parental Guidance
Parents and guardians are encouraged to monitor their children's internet usage and to help enforce this Privacy Policy by instructing their children never to provide personal information without permission.
If you believe a child under 13 has provided us with personal information, please contact us immediately.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the "Last Updated" date at the top of this policy
- Post the updated policy on our website
- Notify you of significant changes via email (if you have an account)
- Display a prominent notice on our website for major changes
Your Continued Use
Your continued use of our Services after the posting of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.
11. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us using the following information:
Company Information
746 01 Opava
Czech Republic
Business Hours
Response Time
We are committed to responding to your privacy-related inquiries within 30 days. For urgent matters, please contact us by phone during our business hours.
This Privacy Policy is effective as of December 15, 2024. By using our website and services, you acknowledge that you have read and understood this Privacy Policy.